For PR & Comms Teams

Coverage reports in 15 min, not 2 hrs

Forward your media alerts. Briifd organizes by client, analyzes based on their goals, and gets you to reporting faster.

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Greenleaf Foods
Media Clips47

Yahoo News · 1/27/2026

Greenleaf's new CMO on how the brand's latest ad meets consumer trends

News50,000 impressions

Finimize · 1/27/2026

Greenleaf's Next Earnings Will Test Whether Sales Are Stabilizing

News10,000 impressions

Food Dive · 1/27/2026

Greenleaf Foods stock rises as market demand shifts

News20,000 impressions

Sound familiar?

Copy-paste articles into spreadsheets Manually format reports in Word Creating a monthly report takes just as long as a daily Repeat for every client

There's a better way.

How it works

From inbox chaos to client-ready coverage in four simple steps

1

Forward your alerts

Works with Google Alerts, Meltwater, Cision, or any email alert. Just forward them to your Briifd inbox.

2

We organize by client

Each client has their own collection with their own context. Set up goals, key messages, and what to watch for.

3

Get relevant analysis

Opportunities and crises flagged based on what THIS client cares about. Not generic sentiment — contextual analysis.

4

Report faster

Everything's ready when you need it. Daily, weekly, or monthly — same data, one click.

Analysis that knows your client

Generic tools give the same sentiment score to every article. Briifd analyzes coverage based on what each client actually cares about.

Spreadsheet / Manual
Briifd
Copy-paste articles into Excel
Forward alerts, auto-imported
Manually look up impressions
Impressions pulled automatically
Remember which report week
Assign to report periods
Format everything by hand
One-click client report
Monthly report = start from scratch
Same data, different report types

1-2 hours

Manual process

→

15 minutes

With Briifd

Save 45-90 minutes per report cycle

Built for PR teams managing multiple clients

Effortless Intake

Forward alerts. We organize and scrape.

Works with the tools you already have. Forward your Google Alerts, Meltwater, or Cision emails. We auto-scrape articles and pull impressions automatically.

Client-Contextual Analysis

Sentiment based on each client's goals.

Set up each client's context — their goals, key messages, what to watch for. Our AI analyzes sentiment against THAT context, not generic positive/negative.

Flexible Reporting

Daily, weekly, monthly — same data, one click.

Your coverage is organized and ready. Create different report types from the same data without starting from scratch every time.

What used to take 1-2 hours now takes 15 minutes

50+

articles imported

15

minutes to report

45-90

minutes saved per cycle

Simple, transparent pricing

Start free for 7 days. No credit card required.

Starter

For individual PR pros

$99 /month
  • Up to 200 articles/month
  • 1 user
  • Unlimited collections
  • Weekly email briefs
Start free trial
Most Popular

Pro

For small teams

$249 /month
  • Up to 500 articles/month
  • 3 users
  • Unlimited collections
  • Daily email briefs
  • White-labeled reports
Start free trial

Agency

For growing agencies

$649 /month
  • Up to 1,500 articles/month
  • 10 users
  • Unlimited collections
  • Daily email briefs
  • White-labeled reports
  • Client accounts
Start free trial
See full pricing details →

Frequently asked questions

Everything you need to know about Briifd

Each client collection has a unique email address. Set up your Google Alerts, Meltwater, or Cision to auto-forward to that address. We automatically parse the alerts, scrape the articles, and organize them in your dashboard.
We work with any email-based media alert service including Google Alerts, Meltwater, Cision, TVEyes, and more. If it can send an email, we can process it. We also auto-scrape most news articles to pull full text and impressions.
Yes — we complement your existing monitoring tools, not replace them. Keep using Meltwater or Cision (or even free Google Alerts) for monitoring. Forward their alerts to Briifd for organization, analysis, and reporting.
Generic tools give every article the same sentiment score regardless of context. Briifd lets you set up each client's specific goals, key messages, and what to watch for. Our AI analyzes sentiment against THAT context, so the same article might be an opportunity for one client and neutral for another.
Absolutely. Your coverage is organized once, but you can create daily, weekly, or monthly reports from the same data with one click. No more starting from scratch for each report type.
Most teams are up and running in under 15 minutes. Create a collection for your first client, set up the forwarding rule in your email, and you're ready to go. Adding client context (goals, key messages) takes another few minutes but dramatically improves analysis quality.
Yes! We offer a 7-day free trial with no credit card required. You'll have full access to all features so you can see exactly how much time Briifd saves you.

Ready to get your coverage under control?

Join PR teams who've cut their reporting time from hours to minutes.

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7-day free trial · No credit card required